This Article is taken from The New Unhinged
When fast internet was finally handed to the global public we rushed it like a strong defensive line of an American football team.
It was dangled like candy to children and we bit-in, in pleasure lapping-up the outside coating believing the core would taste the same. Little did we know we were all going to experience the bitter core as dished out today. From surveillance to censorship, population control to manipulated
social construct, the dark hand that offered the treat which was a tool of control in disguise was hidden and still is to this day.
As time went on and reality took hold, the majority cower and toed the line while a tiny few fought back. Still today the beat goes on and it would appear the controllers grow stronger and stronger.
This article from The New Unhinged struck a chord, so instead of just restacking it or telling others about it, we thought it might do some more by re-presenting it.
The New Unhinged - Sensemaking: Part 3
The internet promised something absolutely beautiful.
Total freedom of information.
No gatekeepers, or editors deciding which arguments were allowed to circulate.
Anyone could publish, speak, and participate in the global conversation.
Millions now publish analysis.
Independent writers.
Researchers.
Economists.
Podcasters.
Substack analysts.
YouTube explainers.
Entire battalions of extremely confident individuals.
The barrier to publishing ideas has never been lower.
A detail we all missed.
Publishing data is easy.
Being seen is what the algorithms decide.
Once content exploded, a new problem came up.
The internet solved the publishing issue.
It created a new bottleneck instead, discovery.
Tons of analyses can now be published.
Only a tiny fraction are actually seen.
That role once belonged to editors.
They worked inside newspapers, magazines, television networks.
Their job was pretty straightforward.
Choosing what the public sees.
Which stories to run.
Which perspectives get heard.
Which ideas deserve attention.
The system had many flaws.
Editors had biases. Institutions had incentives.
At least everyone knew who the editors were.
You could point them out, criticize them, argue with them, and even shit on them.
Then the internet said fuck these gates.
Suddenly anyone could publish.
Information flooded the network.
Interpretation decentralized.
We escaped institutional editors.
Then replaced them with robots trained on engagement metrics.
The network expanded on the number of voices that can speak.
But it also created new systems that decide which interpretations are heard.
The internet automated editors.
Before assuming this was some sinister master plan, it helps to understand something.
The digital environment is too large for individuals to curate.
Oceans of material produced every minute.
Videos.
Threads.
Articles.
Arguments.
Research.
Memes.
Hot takes.
Cold takes.
No newsroom could process that kind of volume.
Automated systems weren’t invented to manipulate reality.
They were invented because the internet broke the ability to sort data.
Someone had to organise the chaos.
Machines were the only systems fast enough to try.
Today the most powerful editors in the world no longer sit in newsrooms.
They exist inside recommendation systems.
Algorithms decide what billions encounter with every day.
Not just headlines.
Interpretation.
Analysis.
Explanations of reality itself.
Every scroll, refresh, suggested video, and “you might also like.”
You are not browsing the online world.
The internet is curating itself around you.
The modern world of information does not show you the world.
It shows you a version of it optimized for engagement.
Think about the last time you were on your phone.
One person’s feed shows a financial collapse.
Another’s shows record market highs.
A third is watching a 17 minute video explaining how ancient Rome predicts modern day politics.
Same shit.
Completely different realities.
The old media system produced a shared narrative.
The algorithmic system produces billions of personalized ones.
To understand what’s happening now, you have to understand what replaced the editors.
The questions we should be asking ourselves today is,
What is our next step?
Now that we are all here an in this boxed-in position, separated into cubicles like lab-rats,
different countries, races, religions, political persuasions etc.,
what do we truly want and how we are going to get what we want?
The other parts of this edition we may delve into further on including them in with some of our other publications. Until then the links are listed below for your discovery.
Thank you and do take the time to read the originals.
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The New Unhinged – Sensemaking (pt 3)
